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Our Mission

Fortius Sport & Health is an integrated athlete development centre strengthened through philanthropy and focused on optimizing human performance for life.

Shoe Fitting

​​​​​​​​These days, sport shoe manufacturers release thousands of different models of shoes each year making it virtually impossible for consumers to keep up and select on their own the most appropriate brand and model for their individual foot type and function. To add to the confusion, there are many emerging and often polarizing – minimalist versus maximalist – trends that require some expertise to sort through.​​

Inappropriate, ill-fitting or worn out shoes can increase the chance of injury. As well, over time shoes lose their stability and capacity to absorb shock absorption which can dramatically increase stress to your feet and legs. These added stresses can lead to blisters, corns and calluses as well as contribute to lower limb overuse injuries such as heel, arch and shin pain. Foot size is only one factor that determines what types of athletic shoes are best for you.

FitFirst, a resident retail partner located in the Atrium @ Fortius, stays on top of the latest trends and technologies and will collaborate with your health care provider to recommend the most appropriate sport shoe for your foot type and activity. Whether you are a 90-year-old with severe rheumatoid arthritis or a world-class athlete looking for an edge, the shoe fitters at FitFirst look forward to serving you.​

Shoes Matter:

  • ​​​Many Studies show that our quality of life is directly related to remaining active, with a long list of benefits from preventing heart disease to improving mental health. Proper fitting and functioning footwear is crucial to maintaining an active lifestyle and preventing exercise related injury.

Size Matters:

  • Poor fitting footwear is a primary contributor to foot and ankle injury and can exacerbate many common health conditions. Foot size, forefoot width and arch type are essential measurements in a proper footwear fitting. But there's more to know about ensuring an ideal fit.

  • Since feet always swell during the day and especially during activity, try on shoes later in the day or right after exercise, when your feet are the largest.

  • People are more than twice as likely to buy a shoe that is too small rather than too big. When standing, you should have additional space from your longest toe to the end of each shoe.

  • ​Black toenails and foot cramping are often signs that your shoes are too small or too narrow. The more distance you cover during individual runs the longer you shoe needs to be. Forefoot issues like neuromas and general ball of the foot pain will require additional width in order to relieve pain and discomfort.

Your Health Matters:

  • ​At FitFirst Footwear, we consider annual foot measurement and attention to your changing health needs make a significant difference in choosing footwear to keep you active and injury free. Whether you wear orthotics, have arthritis, diabetes, or experience changes in your feet during pregnancy, our team will provide you with the knowledge you need and a level of service and customer care that is clearly above the rest.​