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Fortius joins viaSport Regional Alliance to grow sport in BC
February 18, 2016

Eleven multi-sport partners have joined forces to create the viaSport Alliance, committed to working together and highlighting the importance of sport as a tool for energizing communities and enhancing quality of life for British Columbians.​

Individually, each partner is recognized as a leader for athlete, coach, and community sport services in their region, but collectively, the group forms a powerful network of resources and expertise that will shape a streamlined sport delivery system across the province.

“One of our primary goals is to make sport accessible to every person in our province through community involvement,” says Peter Fassbender, Minister of Community, Sport and Cultural Development. “This new alliance of regional partners will encourage even more collaboration between many of the dedicated sport organizations across B.C., as we strive to be Canada’s leader in sport excellence.”

The viaSport Alliance will maintain and share a network of sport-related services, programming, and resources that is provincial in scope, but locally relevant. Working with local community leaders and stakeholders, the collective’s goals include: improved access to sport facilities and training centres, enhanced support for high performance athletes and coaches, more focussed attention on physical literacy, and streamlined education toward fundamental movement skills in children. Their purpose statement: Enriching lives and energizing communities via sport.

“Sport is a powerful, unifying force”, says viaSport CEO Sheila Bouman. “We believe that sport and physical activity are not only critical building blocks for communities, but are fundamentally essential to the overall health & wellness of the Province. This Alliance allows us to impact the entire province while directly benefitting local communities through targeted, localized programming.”

Located in Burnaby, Lower Mainland partner Fortius Sport & Health is not only focused on improving health & wellness, but supporting athlete development at all levels – from youth programming to aspiring Olympians. With a current emphasis on wellness, Fortius will be rebooting it’s “BACK in the Game” initiative; an 8 week program helping young athletes recover from back injury.

“Ten to fifteen per cent of all active youngsters suffer from lower back pain, and we recognize that rehabilitation can get expensive,” said Fortius Foundation Executive Director Andy Price. “We’re really excited to offer this Foundation supported program. This initiative integrates strength training, physiotherapy, Pilates and yoga techniques to help a child come back stronger than before.”

The viaSport Alliance consists of:

For more information about the Alliance, visit: www.viasport.ca/regionalalliance