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Ashley Capewell

Ashley Capewell

Strength and Conditioning Coach

Ashley Capewell joins Fortius as a Strength and Conditioning coach from London, England. He has vast experience working with athletes within a range of sports, including university level athletes, elite level youth Cricket, professional Rugby and national-level weightlifters. Ashley also worked with athletes from England Athletics for a number of years, and traveled the world as a ski instructor.

Educated in the UK, Ashley holds a Bachelors degree in Sports Coaching Science from Cardiff Metropolitan University in Wales, and a Masters Degree in Strength and Conditioning from Northumbria University, England.

“I moved here for the mountains”. Ashley is an avid skier and cyclist. He previously played a high level of cricket and competed as an amateur weightlifter for a number of years. Although he no longer competes in these sports, he enjoys any activities that get him outside.


  • MSc Strength and Conditioning, Northumbria University, UK
  • BSc Sports Coaching, Cardiff Metropolitan University, UK


  • Three seasons working very closely with individual athletes within England Athletics.
  • Olympic weightlifting coach in multiple competitive clubs and still has a keen interest into the sport of weightlifting.

Client CV

  • Jonithan Illori – International Triple jump athlete – Top 3 in the UK
  • Kent County Cricket – Developed the Youth Long Term Athletic Development Programme
  • Rotherham Titans – Professional Rugby Team in the English Championship

Professional Highlights

  • Coached Triple Jumper Jonithan Ilori (England Athletics) through two shoulder surgeries to have the best two seasons of his career: winning the English championships, placing third at the British championships and qualifying for the European Athletics Championships.
  • Coached Rotherham Titans RUFC through the 2015/16 season, reducing the non impact injury rate by over 40%.

Professional Affiliations

  • Accredited by the UKSCA (ASCC) and a Certified Strength and Conditioning Coach (CSCS) by the NSCA
  • Affiliated as a Level 2 CSIA Ski Instructor and Race Coach
  • Many other coaching qualifications in Weightlifting, Basketball, Cricket, and Trampoline

learn more about ASHLEY

In this one-minute Hot Seat video, Ashley Capewell tells us what motivated him to become a strength & conditioning coach and explains his coaching style. He also tells us what emojis best describe him, and weighs in on the coffee versus tea debate.

Ashley Capewell Strength & Conditioning Coach Fortius